Business
Mastercard Launches A2A Protect to Combat Fraud in the UK

Mastercard has introduced a new initiative called A2A Protect in the UK, aimed at addressing the growing threat of Account-to-Account (A2A) fraud. The initiative will initially target the pressing issue of Authorised Push Payment (APP) fraud, which resulted in losses of approximately £592 million in the UK last year. This comprehensive solution combines preventative measures, consumer protections, and mechanisms for recovering lost funds.
As part of its phased rollout, A2A Protect will expand to cover a wider range of scenarios, including instances where consumers have made payments for goods and services. This is in line with actions taken by the Payment Systems Regulator, which has implemented a 50:50 liability model for APP fraud to enhance consumer protection.
The A2A Protect initiative aims to establish a standardized approach to fraud and loss reporting across the industry. It will introduce a straightforward framework and set of multilateral standards that address transactional and fraud protection issues. Additionally, the product ensures protection for goods and services where relevant, providing a comprehensive safety net for consumers engaging in digital transactions.
Streamlined Dispute Resolution and Consumer Benefits
A key feature of A2A Protect is its uniform procedure for banks to resolve disputes and recover funds. This process is facilitated through Mastercard’s existing centralized platform, enabling multiple use cases to be addressed efficiently. According to Jorn Lambert, Chief Product Officer at Mastercard, “With Fast A2A comes fast fraud, and we owe it to consumers to have their back. Mastercard A2A Protect delivers meaningful benefits to every participant in a transaction.”
Lambert emphasized that the initiative will reduce operational costs for financial institutions by providing standardized, real-time fraud insights and streamlining dispute resolution. As a result, all parties involved in a transaction will experience quicker and more predictable outcomes.
The introduction of A2A Protect marks a significant step forward in the fight against fraud in the UK. By focusing on both prevention and recovery, Mastercard aims to bolster consumer confidence in digital payment systems while providing essential support to financial institutions. As the landscape of online transactions continues to evolve, initiatives like A2A Protect will be crucial in mitigating risks and enhancing security for all stakeholders.
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