Tesco and Salvation Army Launch Christmas Toy Appeal in Consett

Tesco has partnered with the Salvation Army to launch a Christmas Toy Appeal in Consett, inviting shoppers to donate new toys to support local children in need. The campaign runs until December 15, 2023, at the Consett Genesis Extra store, where new, unwrapped toys will be collected for distribution within the community.

Community Engagement in Consett

Community Champion at Consett Genesis Extra, Kathryn Herdman, emphasized the importance of giving, stating, “Giving is not just about making a donation – it’s about making a difference. We want to make this our biggest collection yet with the help of the amazing generosity of the Consett community.”

The initiative aims to ensure that every child experiences the joy of Christmas. Claire De Silva, Head of Communities at Tesco, added, “Our stores are committed to supporting local children and their communities year-round, and thanks to the generosity of our customers and colleagues, the annual toy donation campaign is a wonderful way to make a difference at Christmas.”

Wider Impact and Goals

As part of this campaign, over 800 large Tesco stores across the UK will feature dedicated toy donation points. Customers are encouraged to donate new, unwrapped toys purchased in-store. Last year, Tesco customers donated a remarkable 125,000 toys, and the retailer aims to surpass that total this holiday season.

This collaboration highlights the commitment of both organizations to uplift the community and ensure that children receive the support they need during the festive season. By participating in this initiative, Tesco shoppers in Consett can play a pivotal role in spreading holiday cheer.