What is Structured Data Schema and What is the use of Structure Data Schema?

Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example,


tells the browser to display the text string “Avatar” in a heading 1 format. However, the HTML tag doesn’t give any information about what that text string means—”Avatar” could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user. provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo!


This plugin is used to generate structured data that adds JSON+LD formatted snippets to WordPress site for all the public post types. Structured Data is used to help search engines understand the content on your page.

We have followed syntax from the google : and tried to make things dynamic for WordPress website.
we haved added structured data for the following type:

  • Article
  • Course
  • Event
  • Book
  • Employer Aggregation Rating
  • Job Posting
  • Occupation

User can manage to add multiple structured data for the single post or page or custom post.