Greggs and KFC Unite to Launch Unique Sausage Roll Creation

Greggs and KFC have announced an exciting collaboration, introducing a unique sausage roll that features the fast-food chain’s signature gravy. Dubbed the “crossover of the century,” this innovative dish is aimed at satisfying the cravings of food enthusiasts across the UK.

The partnership marks the first time the two beloved brands have joined forces. The sausage roll, which is generously topped with KFC gravy, is being promoted as a “mash-up the nation’s been craving.” According to the brands, British consumers have shown a significant appetite for these products, consuming approximately 15,000 litres of KFC gravy and over 1 million Greggs sausage rolls daily in the past year.

To celebrate the launch, a three-day promotional tour will take place, beginning in London on August 7, 2025. Free samples of the new creation will be distributed at the Southbank Centre, followed by stops in Manchester’s St Anne’s Square on August 8 and Newcastle’s Times Square on August 9. Each event will run from 12:00 to 17:00, with supplies available on a first-come, first-served basis.

For fans eager to enjoy this combination, a special sharing bucket will be available starting August 15. This bucket will include six Greggs sausage rolls and a large tub of KFC gravy, priced at £10. The offer will be accessible exclusively through Uber Eats in London, Manchester, Newcastle, and Birmingham.

KFC Brand Manager Phoebe Syms expressed her enthusiasm for the collaboration, stating, “At KFC, we bleed gravy. We go to obsessive lengths for our liquid gold, and so do our fans. It was them who inspired this once-in-a-lifetime event, calling for us to partner with Greggs.”

Fiona Mills, brand communications lead at Greggs, echoed this sentiment, highlighting the appeal of their iconic sausage rolls. “With 96 layers of light puff pastry, perfectly baked to deliver a satisfying golden crisp, we’ve always known our sausage rolls are a true British icon. We can’t wait to see what Greggs and KFC fans make of our latest partnership.”

This collaboration comes at a time when Greggs recently reported a decline in profits. The Newcastle-based company disclosed a 14.3% drop in pre-tax profits to £63.5 million for the half-year ending June 28, compared to the same period the previous year. The company attributed this performance to “challenging market footfall, more weather disruption than in 2024,” and rising costs.

As the anticipation builds for this culinary partnership, fans of both brands are encouraged to partake in the exciting promotional events and experience the results of this unprecedented collaboration.