Are Rising Costs Making Pilates an Elitist Exercise Trend?

The increasing popularity of Pilates has sparked discussions about its accessibility, particularly in cities like London where class prices can reach as high as £110 for one-on-one sessions and £35 for group classes. This trend raises questions about whether Pilates has become too exclusive for the average participant. In an effort to understand this shift, we spoke with five leading instructors and studio founders about their perspectives on the evolving nature of Pilates and its implications for practitioners.

For many, Pilates started as an inclusive, rehabilitative exercise designed for all body types. Yet, as the practice has gained traction, particularly in urban areas, it now often carries a price tag that reflects its luxurious image. One instructor, Sabrina Kelly of MoreYoga, argues that the current portrayal of Pilates, heavily influenced by social media, promotes a narrow ideal of who can participate. “The look being pushed on social media is slim, young, wealthy, and privileged,” she states, highlighting concerns that this message alienates those who do not fit this mold.

The financial burden of Pilates is also significant. Claire Pestaille, Reformer Manager at HOME Wellness, notes that training to become a Pilates instructor can cost upwards of £4,700. She emphasizes that high studio rents and training costs contribute to inflated class prices, making participation challenging for many. A December 2022 poll by YouGov revealed that 10% of adults in the UK were considering cancelling their fitness memberships due to rising living costs, illustrating a broader struggle with affordability in fitness.

Examining the Perception of Elitism in Pilates

The perception that Pilates is elitist varies among instructors. Luke Meessmann, founder of Absolute Studios, contends that while some studios are priced at a premium, there are numerous options available at different price points, especially through platforms like ClassPass. This viewpoint contrasts with Kelly’s assertion that London’s fitness culture, driven by celebrity influence, naturally attracts a wealthier clientele.

While some instructors argue that higher prices reflect the quality of instruction, the issue remains contentious. Claire Mills, founder of Core LDN, believes that specialized classes taught by experts can justify higher costs. “Our prices are reflected in the quality of our classes and instructors,” she explains, suggesting that not all expensive studios necessarily provide the best experience.

Despite these differing perspectives, one common concern emerges: the cost barrier could discourage potential participants from exploring Pilates. The risk is that Pilates may inadvertently send a message that it is not for everyone, particularly among populations already facing challenges in accessing fitness resources.

Challenging the Image of the Ideal Pilates Body

Beyond financial implications, the imagery associated with Pilates can also pose barriers for many women. The hashtag #PilatesBody on social media has garnered over 38 million views, often showcasing a narrow representation of fitness that emphasizes slender, toned bodies. Kelly reflects on her own experience as an educator: “Even as someone who has been in the industry for over a decade, I don’t fit the stereotype. If I feel excluded, what message does that send to women just starting out?”

The experts agree that the portrayal of an ideal Pilates body is problematic. Pestaille asserts, “In my opinion, a Pilates body is simply a body. It’s not about how that body looks, but how it moves and feels from the inside.” The notion that a Pilates body should conform to a specific aesthetic can alienate those who might benefit from the practice the most.

Disparities in representation are evident, with fitness marketing often overlooking larger bodies, older individuals, and women of colour. A report from 2025 found that approximately 37% of young people felt that social media diminished their self-esteem, making them hesitant to try new forms of exercise. This exclusion from the narrative surrounding Pilates is a critical issue that has significant implications for its accessibility.

Efforts to address these disparities are underway. Kelly, for instance, has moved away from luxury studios to foster an inclusive environment at MoreYoga, where she offers affordable teacher training programs aimed at diversifying the next generation of instructors. Her vision aligns with the original intent of Pilates, which was to provide healing and support for all individuals, not just a select few.

The role of social media in shaping perceptions of Pilates is undeniable. Some instructors view it as a double-edged sword, with the potential to attract participants while simultaneously presenting an unrealistic standard. “What we’re seeing now is a far cry from what Joseph Pilates would have wanted,” Kelly remarks, underscoring the need for a return to the foundational principles of the practice.

As the Pilates community navigates these challenges, the consensus is clear: the focus should shift from aesthetic ideals to the holistic benefits of the practice. Mills articulates this sentiment: “It’s a practice that can transform body and mind—if we move away from the filters and back to the foundations.”

The future of Pilates hinges on its ability to adapt and remain inclusive. By addressing financial barriers and broadening representation, the industry can ensure that Pilates remains accessible, inviting individuals from all walks of life to experience its transformative potential. Ultimately, it’s not about appearances; it’s about fostering a sense of well-being and empowerment for everyone.