Business
Legal & General Pursues Acquisition of NatWest’s Cushon Pension Provider

Legal & General is actively considering a bid for NatWest’s pension provider, Cushon, as it aims to strengthen its presence in the retirement market. This potential acquisition, which places Legal & General among several interested buyers, could increase the firm’s assets to over £36.5 billion, positioning it as the largest commercial master trust in the UK. Cushon currently manages assets exceeding £3.7 billion and serves approximately 650,000 members.
Strategic Move for Legal & General
The interest in Cushon highlights significant competition in the pension sector. NatWest holds an 85 percent stake in Cushon, with the remaining shares owned by the company’s management. Legal & General’s pursuit aligns with its broader strategy to enhance its asset management division, which oversees assets totaling £1.1 trillion. Earlier this year, the company set ambitious targets, aiming for an operating profit exceeding £500 million, a notable increase from £400 million in 2024.
The proposed sale comes as NatWest’s chief executive, Paul Thwaite, seeks to streamline operations through a simplification program. Thwaite is focused on realigning the bank’s core activities and pursuing a more active balance sheet. This strategic shift follows the recent re-privatization of NatWest, which marked the end of government ownership after the financial crisis.
Future Implications for the Pension Market
Although a spokesperson for NatWest declined to comment on discussions with Legal & General, they emphasized the bank’s commitment to its customers and refrained from addressing speculation regarding the auction of Cushon. The potential acquisition could reshape the competitive landscape of workplace pension products, as Cushon also offers a variety of Individual Savings Accounts (ISAs), including junior and lifetime ISAs, in addition to general investment accounts.
Eric Alder, chief executive of Legal & General’s asset management division, expressed confidence in the synergies between asset management and the wider Legal & General Group. He noted that the evolving global demand for sophisticated investment solutions provides a structural advantage for the firm.
As Legal & General moves forward with its ambitions, the outcome of this potential acquisition will be pivotal not only for the firm but also for the UK pension industry as a whole. The outcome of these negotiations may ultimately redefine market dynamics and influence the future of pension offerings in the region.
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