Business
Sainsbury’s Offers Cadbury Chocolates for 97p Ahead of Deadline

Sainsbury’s has announced a limited-time promotion slashing the price of various Cadbury chocolates to just 97p, a significant reduction from their usual prices. This sale, which began this week, has generated excitement among shoppers eager to stock up on their favorite treats before the offer concludes on September 21.
Among the discounted items are popular products such as Cadbury Twirl bites, originally priced at £1.95, now available for 97p. Other options include 100g bags of Cadbury Dairy Milk Buttons, Crunchie rocks, and Bournville Dark Chocolate Giant Buttons, all marked down to the same enticing price. Additionally, shoppers can find Golden Caramel Chocolate Buttons and Cadbury White Buttons Chocolate under the £1 threshold.
To take advantage of this offer, customers must hold a Nectar card, which can be obtained free of charge. The Nectar scheme allows individuals to earn points while shopping, which can later be redeemed for discounts and vouchers. The promotion has garnered positive feedback, with many shoppers describing it as a fantastic opportunity to purchase their favorites at reduced prices.
One customer expressed satisfaction with the deal, stating, “Great… got some from last time they had this offer.” Others have echoed similar sentiments, with one shopper humorously noting, “Wish I never saw this; got a few packs today and the crunchy clusters—my god! Finished two packs all by myself!” Such enthusiastic responses highlight the appeal of the promotion.
While many customers celebrate the sale, some have remarked that similar prices used to be commonplace for these items. The opportunity to shop for these deals is available both online and in-store, but shoppers are urged to act swiftly due to the impending end date of the promotion.
Competitive Pricing in the Supermarket Sector
This price cut is part of a broader trend among supermarkets to offer flash promotions, particularly as the holiday season approaches. Earlier in September, Tesco reduced the price of Quality Street tubs to £2.95, allowing customers to prepare for festive celebrations. Sainsbury’s also offers a 550g tub for £7, with a special deal available for Nectar cardholders priced at just £4.50.
In a similar vein, B&M has reduced the price of Cadbury mini-eggs chocolate bars to an enticing 10p. Such promotions not only provide significant savings for consumers but also encourage increased footfall in stores.
As shoppers take advantage of these limited-time offers, it is evident that promotional pricing remains a key strategy for retailers aiming to boost sales and attract customer loyalty. With the holiday shopping season on the horizon, consumers are likely to see more competitive pricing and promotions across various supermarkets.
Overall, Sainsbury’s current promotion on Cadbury chocolates has created a buzz among shoppers, offering them the chance to indulge in their favorite treats at a fraction of the cost. As the deadline approaches, many are expected to seize the opportunity to stock up before the offer expires.
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