The ‘White Lotus Effect’ Boosts Saint-Tropez Tourism for 2024

The upcoming fourth season of HBO’s hit series, The White Lotus, is significantly boosting tourism interest in the picturesque region of Saint-Tropez, France. As holidaymakers seek glamorous getaways, easyJet’s recent findings indicate that film and television locations are reshaping vacation choices, particularly for younger travelers.

According to the Great British Holiday Audit conducted by easyJet, as many as 28% of travelers would consider a destination based on its portrayal in TV shows or films. This figure rises dramatically to over 50% among Gen Z and Millennial travelers. The allure of Saint-Tropez, featured prominently in the new season, is expected to attract a wave of visitors eager to experience its luxurious offerings.

Saint-Tropez: A Luxurious Destination

The fourth season of The White Lotus will showcase the stunning Château de La Messardière, a 19th-century palace-hotel that epitomizes opulence. Nestled in the heart of Saint-Tropez, this property offers breathtaking views of the Côte d’Azur, sprawling gardens, and a private beach club, making it a prime spot for affluent travelers. The combination of sun-drenched beaches and vibrant nightlife draws a diverse crowd, from jet-setters to artists.

As the popularity of Saint-Tropez surges, easyJet is keen to provide affordable options for those aspiring to visit. The airline’s Big Orange Sale offers discounts of up to £500 on selected holidays, valid for bookings made before March 3, 2026. This initiative aims to make the French Riviera accessible to a wider audience.

While easyJet leads in promoting travel to Saint-Tropez, other platforms also present attractive deals. Loveholidays is running a promotion with discounts of up to £600 on selected breaks along the coast, including Nice and Antibes. On the Beach is offering competitive rates starting from £475 per person for hotel stays, along with additional perks such as weather protection and free lounge access.

Highlighted Hotels in Saint-Tropez

Among the luxury accommodations, the Kube Hotel stands out. Set in a two-hectare landscaped park, this hotel features multiple swimming pools, a spa, and a restaurant offering a diverse menu. Guests have praised the hotel for its excellent service and facilities, with one visitor stating, “First class! Beautiful hotel, 3 awesome pools, spa treatments, very friendly and helpful staff.”

Another noteworthy option is the Catalogne Hotel, which is just a short walk from the beach. This hotel boasts a heated pool and stylish rooms with garden or sea views. Guests have positively reviewed the hotel, highlighting its cleanliness and attentive staff. However, some have noted noise issues due to its roadside location.

For those seeking a more tranquil experience, the Mercure Brignoles Golf de Barbaroux and Spa offers a countryside retreat, complete with golf course access and scenic walking trails. Although further from the beach, guests appreciate the serene environment and attentive service.

With travel options expanding and promotional deals becoming available, the White Lotus Effect is set to enhance the allure of Saint-Tropez, inviting more holidaymakers to indulge in its charm and luxury. As the season approaches, this picturesque destination is poised for a significant influx of visitors eager to experience the glamour showcased on screen.