Aitch Discusses Manchester Pride, BRIT Awards, and YouTube Journey

Rapper Aitch has shared his thoughts on the significance of Manchester hosting the BRIT Awards for the first time. The event marks a pivotal moment for the city, which he describes as experiencing a vibrant resurgence. In a recent interview, Aitch reflected on his journey from early freestyles to becoming a celebrated figure in the music industry, particularly after winning a BRIT Award for Best Hip-Hop/Grime/Rap act in 2023.

Celebrating Manchester’s Unique Identity

Aitch expressed enthusiasm about the BRIT Awards taking place in his hometown. “It feels big,” he said, noting the city’s evolving atmosphere. “You can see the progress the city’s making. This solidifies it.” He emphasized that Manchester has a distinctive musical identity, attributing this to the city’s unique attitude. “There’s a magic potion that Manchester has, that nowhere else has,” he remarked, highlighting the pride Mancunians feel.

When asked about emerging talent, Aitch mentioned DeeDot as a promising artist, indicating that his city is brimming with potential. “I’m rooting for him,” he said, showcasing his support for local musicians.

Memories of the BRIT Awards

Reflecting on his experiences at the BRIT Awards, Aitch shared his surprise at winning. “I didn’t really know what I was going to say!” he admitted, recalling the moment he received his award while wearing a bright blue suit. He appreciates the opportunity the awards provide for artists to connect and celebrate each other, stating, “It’s good to connect with one another.” He noted the difference between music and sports, where not everyone can win, emphasizing that awards are subjective.

Aitch offered advice for those preparing acceptance speeches: “Don’t think about it, just go up there and say how you feel.” His authenticity resonates with his fans, many of whom relate to his journey from a young artist to a recognized name in the industry.

Manchester and Its Influence on Aitch

While on tour, Aitch often misses the energy of Manchester. “It’s the people and the energy they give off,” he explained. He underscored the importance of home, referencing his first album, titled Close To Home, as a reflection of his sentiments. “I never leave it too long before I come back to Manchester,” he added, demonstrating his deep connection to the city.

For visitors attending the BRIT Awards, Aitch recommended several local hotspots. He mentioned Flat Plats for hearty sandwiches, the excitement of watching football at Old Trafford, and nostalgic trips to his childhood park for five-a-side matches. “Things are looking pretty good for United right now,” he said, hinting at his optimism for the team.

The Role of YouTube in Aitch’s Career

YouTube has played a crucial role in Aitch’s rise to fame. He credited the platform with being foundational to his music career, stating, “There is no ‘me’ without YouTube.” Aitch recalls the early days of filming himself rapping, which unexpectedly garnered thousands of views overnight. “I thought everyone would laugh at me,” he said, reflecting on his initial apprehension.

He emphasized that the platform has created an ecosystem for artists, allowing them to express themselves freely. “People feel that they can be free on there,” he explained, highlighting how YouTube has become the primary medium for sharing music and connecting with fans. Aitch encouraged young artists to remain consistent and authentic in their creative endeavors, advising them not to get discouraged by initial setbacks.

Aitch is looking forward to an exciting year ahead, working on new music and engaging with his audience through various platforms. “Big, big things coming for the rest of the year!” he proclaimed, expressing his eagerness to share his journey and artistic evolution.

The BRIT Awards 2026 will take place on February 28, 2026, at Co-Op Live in Manchester, promising to be a memorable event for both artists and fans alike.