Lifestyle
Montenegrin Entrepreneur Sofija Vučetić Receives Global Award

Montenegrin entrepreneur Sofija Vučetić is set to gain international recognition as she receives the prestigious Beauty Industry Entrepreneurship & Customer Impact award on October 26, 2025, in Dubai. This accolade, part of The Global Icons of Impact 2025 summit, honors pioneers in the beauty industry whose work elevates business standards and customer experiences.
Vučetić, the founder of Sophie’s Beauty Line, expressed her enthusiasm for this recognition, stating, “This award confirms that perseverance, innovation, and faith in one’s vision yield results. For me, Dubai symbolizes energy, luxury, and inspiration—an ideal place to showcase our work to the world.”
Sophie’s Beauty Line has evolved from a local salon into a regional leader in sophisticated beauty care and cutting-edge technology. It is now recognized in some of Montenegro’s most luxurious locations, including Porto Montenegro, Luštica Bay, and Podgorica.
Vučetić’s leadership and distinctive style have established her as one of the most influential women in Southeast Europe’s beauty sector. This award from Dubai underscores her success and visibility on a global scale.
For Vučetić, the award represents not just a milestone but a new beginning. She remains committed to expanding the vision of Sophie’s Beauty Line, where beauty, strength, and luxury converge with inspiration.
As she prepares to accept this honor, Vučetić aims to continue redefining standards in the beauty industry, proving that innovation and dedication can create impactful change on an international level.
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