GES Unveils Show Ready – The Edit: A New Era in Exhibition Design

GES has introduced a new chapter in its acclaimed exhibition design portfolio with the launch of Show Ready – The Edit. This curated collection features four modular designs—Khan, Luter, Vico, and Rho—specifically targeting the 30 to 50 square meter exhibition stand market. The initiative aims to enhance the exhibition experience through innovative design and sustainable practices.

During an interview, Penny Banks, Creative Director at GES, shared insights into the development of this collection. The new designs not only emphasize aesthetic appeal but also incorporate circular design principles, promoting sustainability in the exhibition space. The use of recycled materials is a significant aspect of this launch, aligning with global efforts to reduce waste in the events industry.

Innovative Features of the Collection

Each design within Show Ready – The Edit is modular, allowing for flexible configurations to suit various exhibition needs. The four designs—Khan, Luter, Vico, and Rho—are crafted to optimize space while providing a visually striking presence.

A standout feature of the collection is the integration of LED flooring, which not only enhances the visual impact but also supports energy efficiency. These flooring options can be customized to fit the theme of any exhibition, offering exhibitors a unique way to engage with their audience.

According to James Dixon, who conducted the interview with Banks, the introduction of this collection reflects GES’s commitment to innovation and sustainability. “Exhibitors today are looking for designs that stand out while also being environmentally responsible,” he noted.

Commitment to Sustainability

The launch of Show Ready – The Edit represents a significant step for GES in its sustainability journey. By utilizing recycled materials and focusing on modular designs, the company aims to minimize the environmental impact associated with traditional exhibition setups.

Penny Banks emphasized the importance of this approach: “Our goal is to create beautiful spaces that also respect our planet. Each component of these designs has been carefully considered to ensure we are making a positive impact.”

The collection is positioned to meet the growing demand for environmentally friendly exhibition solutions. As businesses increasingly prioritize sustainability, GES’s new offerings could play a crucial role in shaping the future of exhibition design.

With the introduction of Show Ready – The Edit, GES is set to redefine standards in the exhibition industry, combining modern aesthetics with responsible design practices. This initiative not only enhances the visual landscape of trade shows and exhibitions but also encourages a more sustainable approach to event marketing.