Shopper Reveals Strategy for Half-Price Steak at Sainsbury’s

A savvy shopper recently shared an effective strategy for securing a half-price Aberdeen Angus Sirloin steak at Sainsbury’s, a valuable find amid the ongoing cost of living crisis. The customer, who posted their experience on Reddit, managed to buy the steak, originally priced at £20.54, for just £10.51.

This impressive discount highlights how timing can play a crucial role in capturing supermarket bargains. According to the user, shopping at specific times can lead to substantial savings, especially for items nearing their expiry dates.

Timing is Everything

The Reddit post, made in the UK Food forum with over 327,000 members, sparked a lively discussion about shopping strategies. The user emphasized “Up the yellow stickers,” referring to the common practice of looking for price reductions marked by yellow labels on products. These reductions typically occur late in the day, just hours before supermarkets close, making them prime opportunities for bargain hunters.

While some supermarkets, like Asda, may offer markdowns during the morning and evening, others, such as Tesco and Sainsbury’s, often implement their largest price cuts in the early evening. This information can help shoppers plan their trips more effectively to maximize savings.

The response to the post was overwhelmingly positive, with the photograph of the discounted steak receiving over 1,600 upvotes. Comments ranged from expressions of joy over the yellow sticker phenomenon to suggestions that a butcher might offer better deals. One user remarked, “I love a yellow sticker. Seeing them fills my heart with joy,” while another noted, “You’ve done well there,” praising the shopper’s success.

Maximizing Your Savings

For those looking to follow in the footsteps of this resourceful shopper, there are several strategies to consider. Frequenting supermarkets during the evening hours can yield significant reductions. However, shoppers should remain flexible and be prepared to adapt their shopping lists based on available discounts.

Additionally, it’s worth noting that some stores might apply markdowns multiple times throughout the day. This means that smaller price cuts could be found in the morning or late afternoon, providing further opportunities for savings.

Another practical tip is to freeze any meat or fish purchased on discount. This way, shoppers can take full advantage of the deal without worrying about immediate consumption.

While the allure of yellow sticker deals is undeniable, some shoppers have pointed out that local butchers may offer high-quality cuts at competitive prices. However, accessibility can be an issue for those without a butcher nearby.

The experience shared by this Sainsbury’s shopper serves as a reminder that strategic shopping can lead to significant savings, especially during challenging economic times. By being aware of timing and remaining open to opportunities, consumers can navigate the supermarket landscape more effectively.