Giorgio Armani, 91, Leaves Lasting Legacy in Luxury Fashion

Giorgio Armani, the influential designer renowned for redefining luxury ready-to-wear fashion, passed away on March 28, 2024, at the age of 91. His legacy encompasses not only the evolution of the power suit but also his innovative approach to women’s fashion and the significant impact he made on global luxury markets. With a business empire valued at approximately $10 billion, Armani’s focus on apparel set him apart in an industry often dominated by accessories.

Transforming Fashion with Timeless Elegance

Armani’s ascent in the fashion world began with the iconic deconstructed jacket, which gained prominence through its association with actor Richard Gere in the 1980 film “American Gigolo.” This pivotal design became a staple for women, allowing them to transition seamlessly from professional settings to social gatherings. “The famous Armani jacket was a discovery that allowed women to live every day with an Armani garment,” said Mario Boselli, former president of the Italian Fashion Chamber. He emphasized that Armani’s designs catered to women’s needs with precision and sophistication.

In his memoir, published in 2015, Armani expressed his desire to create “a new kind of femininity that forced men to look at women with new eyes.” He admired the elegance of women who could be alluring without resorting to overt displays. He acknowledged that American women were among the first to embrace his work, a testament to his understanding of diverse markets and cultural nuances.

Armani’s collections were characterized by a deliberate focus on fabric. Each line began with a meticulous selection of textiles, personally curated by Armani himself. Arthur Arbesser, who worked on the Armani design team for seven years, noted the designer’s unique approach to fabric selection, which emphasized the importance of touch and color gradients. “The collection, and the mood and the vibe started from the fabrics,” Arbesser remarked, highlighting the sensory experience of shopping in Armani’s stores.

A Pioneer in the Fashion Industry

Armani’s vision extended beyond clothing; he established a comprehensive brand that included home decor and hospitality ventures. Kenneth Richard, founder of The Impression, referred to Armani as “the original game-changer,” citing his ability to build a fashion empire while maintaining meticulous attention to detail. Visitors to an Armani hotel can experience a fully branded lifestyle, from sleeping on Armani sheets to enjoying tailored outfits designed for special events.

Despite the challenges of the fashion industry, Armani managed to remain relevant for over five decades. His consistent aesthetic combined refinement with approachability. “You cannot become a $10 billion brand by repeating the same designs without being relatable,” said Scott Schuman, a Milan-based photographer. The enduring appeal of Armani’s creations attracted a loyal following, from Hollywood stars to everyday consumers seeking elegance.

As Milan Fashion Week approaches, Armani’s final collection will be unveiled, celebrating 50 years of his iconic fashion house. His commitment to maintaining independence in the industry is notable; he never sold any portion of his company to outside investors. Instead, he established a foundation to ensure the continuity of his brand, signaling a thoughtful approach to succession planning.

The future of Armani’s legacy will likely rest with Leo Dell’Orco and Silvana Armani, who have been entrusted with leading the menswear and womenswear divisions, respectively. Given the challenges faced by family-run businesses in Italy’s fashion landscape, this transition represents a critical moment for the brand.

Armani’s hands-on management style has set a high standard in the industry. As Arbesser noted, “He was involved in every step of the process from the very beginning to the end. Every photograph, every font, everything.” This level of control is increasingly rare in contemporary fashion, making it difficult to predict how his empire will evolve in the years to come.

Giorgio Armani’s impact on the fashion world is profound and multifaceted, characterized by his dedication to quality, innovation, and the celebration of femininity. His passing marks the end of an era, but his creations will continue to resonate with fashion enthusiasts and industry professionals alike.