Jeremy King Revives Historic Simpson’s in the Strand

Renowned restaurateur Jeremy King is set to breathe new life into the historic Simpson’s in the Strand, a storied London venue that closed its doors in 2020. King, known for his successful ventures in the restaurant industry, is spearheading a revival, aiming to restore the establishment to its former glory while introducing modern culinary influences.

Plans for Revival and Renovation

King’s vision for Simpson’s includes a comprehensive renovation of the iconic space, which has been a staple of London dining since the 19th century. The restaurant is expected to reopen in March 2024, bringing back cherished traditions while infusing contemporary flair into the dining experience.

According to King, one of the highlights of the revival will be the return of the traditional trolley service, featuring roast meats and classic dishes that defined the original Simpson’s atmosphere. This nostalgic element aims to enhance the dining experience, evoking a sense of history while catering to modern tastes.

The revival is not merely about retaining the past; King plans to introduce an updated menu that reflects current culinary trends. This approach will attract a diverse clientele, from longtime patrons to a new generation of diners eager to experience the rich history of the venue.

Strategic Partnerships and Financial Backing

King’s venture is supported by The Ivy Collection and The Restaurant Group, which have provided significant investment to ensure the project’s success. The collaboration aims to leverage King’s expertise in the industry alongside the established reputation of these partners, creating a robust foundation for the restaurant’s future.

Financial details of the investment have not been disclosed, but industry experts anticipate that the revival could significantly boost local tourism and dining sectors. With London’s restaurant scene continuously evolving, Simpson’s is poised to become a key player once again.

The reopening of Simpson’s in the Strand will not only restore a beloved dining institution but also create jobs and invigorate the surrounding area. King’s commitment to quality and tradition, paired with a fresh vision, promises to create an exciting chapter for this historic venue.

As anticipation grows for the March 2024 reopening, the culinary community and loyal patrons look forward to experiencing the revival of Simpson’s, where the essence of classic dining meets the innovation of contemporary cuisine.