Shoppers Flock to Sainsbury’s for £12 Skirt as Autumn Hits

A new skirt from Sainsbury’s is capturing the attention of shoppers, with many expressing their enthusiasm for the £12 Gingham Printed Co-ord Midaxi Full Skirt from the supermarket’s popular in-house fashion brand, Tu Clothing. Described by customers as providing a “great shape,” this versatile piece is drawing interest as the seasons change, moving from summer to autumn.

The skirt, originally priced at £24, is currently available at half price, prompting a rush both online and in stores. The black and white gingham pattern is described on Sainsbury’s website as combining classic style with modern elegance. It features a flattering midaxi length and an elasticated waistband for comfort, making it suitable for various occasions.

Sales data indicates that the skirt is nearly sold out online. Customers are taking to social media to share their positive experiences. One shopper noted, “If I could wear it every day, I would! It’s such good quality and feels amazing.” Others praised its comfort and style, with one highlighting its practicality by stating, “It has pockets, which should be the gold standard.”

Fashion Trends and Consumer Response

As the demand for affordable yet fashionable clothing grows, Sainsbury’s continues to expand its offerings. The Tu Clothing line has garnered a reputation for stylish yet budget-friendly pieces. A representative from the brand noted that their designs often reflect current trends while maintaining quality, with many items produced in accordance with sustainability initiatives such as the Better Cotton Initiative.

In addition to the gingham skirt, shoppers are also excited about other items in the Tu Clothing range, including a trendy statement skirt that channels 90s fashion. Chrissi, a stylist for Tu Clothing, remarked on its versatility, stating, “You can wear it with a big chunky boot or a simple T-shirt. It’s grungy, it’s edgy—very cool.”

This strategic approach to fashion is not unique to Sainsbury’s. Other supermarkets, such as Tesco and Asda, have also seen a rise in clothing sales. Tesco reported a 0.7 percent increase in clothing sales, while Asda’s clothing line, George, generated £1.5 million in revenue in 2023.

Shifting Retail Landscape

The changing landscape of retail has positioned supermarkets as competitive players in the fashion industry. Deputy Fashion Editor Abby McHale explains that supermarkets have improved their fashion lines significantly. Customers can now purchase stylish clothing while doing their grocery shopping. This convenience, combined with affordability, has made supermarket fashion increasingly popular.

The appeal of supermarket clothing lies not only in its price point but also in its quality. Supermarkets often focus on classic, timeless styles that endure beyond seasonal trends. Due to high-volume purchasing, these retailers can offer competitive prices while maintaining quality standards.

As Sainsbury’s and other supermarkets continue to innovate in their fashion offerings, the success of pieces like the £12 skirt reflects a broader trend where consumers seek both style and value. With the changing seasons, it remains to be seen how these trends will evolve, but one thing is clear: the combination of affordability and style is resonating with shoppers across the board.