Celebrity Big Brother Shifts to ITV2 for 2026 Season

Celebrity Big Brother is set to transition from ITV1 to ITV2 for its upcoming season in 2026. This announcement was made by Kevin Lygo, Director of Television at ITV, who emphasized the strategic move as a part of the network’s efforts to refresh its programming lineup.

The decision to relocate this popular reality show comes as ITV seeks to enhance its offerings on the younger-skewing ITV2 channel. By making this shift, the network hopes to attract a broader audience, particularly younger viewers who are more likely to engage with the content available on ITV2.

Kevin Lygo stated, “We are excited about the opportunities that ITV2 presents for Celebrity Big Brother. This change reflects our commitment to modernizing our programming and meeting the evolving preferences of our audience.” The network aims to leverage ITV2’s reputation for innovative and engaging content to reinvigorate the series, which has enjoyed a loyal fan base since its inception.

The move comes at a time when reality television continues to dominate viewing habits across various demographics. With previous seasons garnering significant viewership, ITV is optimistic that the change will reinvigorate interest in the show. Notably, Celebrity Big Brother has consistently performed well, making it a cornerstone of ITV’s entertainment lineup.

As the 2026 season approaches, ITV plans to implement new features and twists within the show, promising to keep fans engaged and eager for more. The shift to ITV2 is expected to coincide with a refreshed marketing strategy, aimed at maximizing viewer engagement through social media and online platforms.

This strategic realignment of programming is part of a broader trend among networks to adapt to changing viewer habits. As audiences increasingly turn to streaming and on-demand content, traditional broadcasters are exploring innovative ways to capture attention and retain viewership.

As ITV prepares for this transition, fans of Celebrity Big Brother are left to speculate about potential changes in format, celebrity participants, and overall production style. The announcement marks a new chapter for the show, one that ITV hopes will bring renewed excitement and engagement from the audience.