Embracing Gothic Glamour: The Shift from Clean Girl Beauty

The aesthetics of beauty are undergoing a significant shift as the “clean girl” look fades from prominence. This style, characterized by its minimalist approach featuring subtle skin tones and understated makeup, is being replaced by a bolder, darker trend known as gothic glamour. This aesthetic has begun to make waves on the Spring/Summer 2026 catwalks, signaling a revival that embraces creativity and individuality.

The rise of gothic beauty is not merely a passing trend. According to beauty journalist Anita Bhagwandas, author of “Ugly: Why the World Became Beauty-Obsessed and How to Break Free,” this movement represents a form of defiance. “Goth beauty has always been about defiance,” she states. “It’s saying: ‘I refuse to play by your rules of what’s considered pretty.'” This sentiment is echoed by makeup artist Rose Gallagher, who emphasizes that gothic beauty is about making a statement and demanding attention rather than conforming to conventional standards of beauty.

Gothic Glamour Takes Center Stage

The resurgence of gothic beauty is evident not only on the catwalks but also in everyday fashion. Models like Gabbriette, known for her striking gothic style, are leading the charge, showcasing heavily lined lips and dramatic eyes. Additionally, actress Taylor Momsen captured attention at New York Fashion Week with her bold gothic attire in September 2023. The influence of gothic aesthetics is also apparent in popular culture, with Jenna Ortega‘s portrayal of Wednesday Addams blending seamlessly into her personal style.

Interest in this aesthetic is reflected in online trends, as Pinterest reported a staggering 700 percent increase in searches for “grunge girl makeup.” The platform’s role in shaping beauty trends cannot be understated. Gallagher notes that social media has empowered individuals to explore and embrace gothic styles, creating communities that inspire confidence. “I’m more playful than ever with my makeup since immersing myself in the Chappell Roan fandom,” she explains, highlighting the importance of finding a supportive environment for personal expression.

Gothic Beauty for Everyone

While gothic glamour may traditionally evoke images of pale faces and dark attire, Bhagwandas points out that it can be stunning on all skin tones. “The biggest thing is not to mute yourself,” she advises. Instead of relying on greys and ashy tones, she suggests deeper shades for a more striking look. “True black lips or liners can look bold and powerful, especially against darker skin,” she adds, emphasizing the importance of contrast and expression in this aesthetic.

For those looking to adopt this style without overwhelming their professional environments, Gallagher offers practical advice. “Waterline eyeliner can be incredibly striking, but it’s all about balance,” she notes. Rather than applying liner solely to the waterline, blending it into the lash roots softens the overall look while still making a bold statement.

As the beauty landscape continues to evolve, high-end brands like D&G, MAC, and Pat McGrath are embracing the gothic aesthetic, ensuring that the tools needed to achieve this look are accessible. The shift from a clean, minimalist approach to a more expressive and daring style reflects broader changes in societal attitudes toward beauty and individuality.

In conclusion, the emergence of gothic glamour marks a significant turning point in beauty trends, allowing for greater experimentation and personal expression. As the clean girl aesthetic recedes, the future of beauty appears to be darker, messier, and far more intriguing.